No! No! No! I Don't Want It

No! No! No! I Don't Want It- If it is not relevant to me.

 

Those who are getting their inbox flooded with Spam mails will second me on this statement.

Of late i am receiving a lot of spam emails, almost 1 out of every 10 emails I receive is either asking me to buy something (some product which has no relevance with me) or reduce weight or congratulating me for winning millions of dollars. I don't know about winning any dollar but I am definitely losing some in terms of time, internet bandwidth and resources.

For many people like me email is a critical part of the work environment. If you take a note of your daily usage of email you will be amazed, I was. I spend nearly two and a half hours a day actively working with email. But what if some brands without realizing the power of email, start misusing it by flooding your inbox with spam emails?
Below are some spam sample:

Hi Nidhi, Congratulations you have won 1 million Dollar! - "Is earning money just an email account away?"

Hi Nidhi, Here is a special weight loss coupons for you - "Oh crap, I am already underweight!"

I am tired of saying no to such emails, but no wonder why India ranks number two among spam-sending nations (Trend Micro).

Business spend millions building brands and then spoil it by sending millions of useless, unwanted emails. Brands need to act responsibly and shall give a fair choice to consumer by allowing them to receive emails. Brands it’s time to wake up before India become stringent on internet norms and take strict actions against you.

My  advice to Brands:

•   It's time for you to save those millions of dollar which are going down the drain, spams sent to consumer are not bringing any business but definitely making you lose some- an important message that went to the junk-mail folder .

•  If consumers opt-in or opt-out for an email they are more likely to have a positive attitude towards that brand than spamming them. I am a subscriber of Harvard business review newsletters and every 6 months they make me fill a small form, seeking my approval to continue receiving these newsletters. The form also asks if wish to have a look at some other relevant subscriptions - which is again a smart play-and by the end of one year I opted out 1 free subscription but have taken a paid subscription of HBR.

• In an attempt to know me as a consumer, you can make me fill my details at the payment counter- I like it when Vodafone sends me specially customized offers as per my usage plan study. I have changed my plan as per their advice and I am saving cost on unnecessary spent and continuing to pay my loyalty since last 8 years  That is how a brand earns trust.

•   Keep yourself updated with consumer details – My friend who got married last year, received a special anniversary discount from Globus and she was so delighted with the brand’s awareness that she visited the nearest outlet same day and spent INR 10 000. So you see how being smart rewards you.

• My one last message to Spammers:

Hello Spammers, Knowing my name doesn't make an email solicited in my inbox.Try harder and know me more, seek my approval and make place in my inbox. Your responsible act can definitely make you win a customer!